Moz Pro

Moz Pro logo

An all-in-one SEO toolset with features for keyword research, link building, site audits, rank tracking, and more.

What is Moz Pro?

Moz Pro is a powerful SEO toolset known for its user-friendly interface and comprehensive features. It includes robust tools for tracking keyword performance, analyzing backlinks, and conducting site audits, making it an excellent choice for SEO professionals and businesses of all sizes.

Moz Pro is trusted by users worldwide to drive site traffic and improve search rankings. Its features and resources support core SEO best practices, offering valuable insights for optimizing content and managing local listings.

Despite a few limitations, Moz Pro remains a popular choice for SEO management, particularly in keyword research, competitive analysis, and local SEO.

Who is Moz Pro Ideal For?

Moz Pro is well-suited for:

  • SEO consultants and professionals
  • Digital marketing agencies
  • Small to large businesses seeking competitive SEO insights
  • Local businesses aiming to enhance local search visibility

Moz Pro offers valuable tools for users at all levels, from beginners to seasoned SEO teams.

Moz Pro Key Features

Moz Pro provides robust SEO features that improve site visibility, link building, and competitive analysis.

  • Keyword Explorer for in-depth keyword research and tracking
  • Link Explorer for analyzing and improving backlink profiles
  • Site Crawl for identifying technical SEO issues
  • Rank Tracking with customizable reports
  • Domain Authority and Page Authority metrics
  • Competitor Analysis tools for market insights
  • Local SEO management with Moz Local

Moz Pro’s versatile features equip users with insights to enhance their SEO performance.

Moz Pro Use Cases

Moz Pro is a versatile tool that supports a range of SEO use cases:

  • Finding relevant keywords to guide content strategy
  • Analyzing backlinks to improve domain authority
  • Tracking keyword performance across competitors
  • Conducting SEO audits to identify and fix site issues
  • Managing local SEO listings and reputation

These use cases make Moz Pro a trusted choice for SEO professionals, agencies, and businesses.

Moz Pro Pricing

Moz Pro offers flexible pricing plans with discounts for annual billing.

  • Starter: $49/mo
  • Standard: $99/mo
  • Medium: $179/mo
  • Large: $299/mo

From small businesses to enterprise-level solutions, Moz Pro has plans suitable for all levels of SEO needs.

Moz Pro FAQs

Q: What is Moz Pro?

A: Moz Pro is an all-in-one SEO toolset with resources for keyword research, link building, rank tracking, and more.

Q: What pricing plans does Moz Pro offer?

A: Moz Pro offers Starter ($49/mo), Standard ($99/mo), Medium ($179/mo), and Large ($299/mo) plans. Discounts are available for annual billing.

Q: Does Moz Pro offer tools for local SEO?

A: Yes, Moz Local in Moz Pro allows businesses to manage and optimize local SEO presence across directories and platforms.

Moz Pro Pros & Cons

Moz Pro has various strengths and a few areas for improvement:

Pros

  • Easy-to-use interface suitable for beginners
  • Comprehensive tools for keyword and link research
  • Strong local SEO management features
  • Educational resources like Whiteboard Fridays

Cons

  • High costs on advanced plans
  • Link database smaller than competitors
  • Limited flexibility in custom reporting
  • Crawl reports lack long-term data storage

Moz Pro is a solid SEO tool with notable strengths but has some limitations in reporting and link tracking.